LITERAL (a) Write: “I, Dawson Khoury, affirm that I completed my independent component which represents 32 hours of work.” (b) My brother, Justin Khoury, was my source in my independent component. He worked for the avenue magazine and Toyota of Glendora and essentially gave me the connection and utilities to do and complete my independent component. Since he is the social media director for Toyota of Glendora he is the ultimate authority on their marketing.
I worked with my brother to conduct marketing campaigns for Toyota of Glendora and the avenue magazine. Through these campaigns I have helped put together parties for advertising the avenue magazine and Toyota, participated in the Glendora Christmas Parade showcasing the brand new Toyota Tundra while taking pictures and videos for social media, and did photography for all these events including a car show in downtown Glendora.
INTERPRETIVE Defend your work and explain its significance to your project and how it demonstrates 30 hours of work. Provide evidence (photos, transcript, art work, videos, etc) of the 30 hours of work.
Marketing is a big part of my Senior Project. It is one of the essentials of business and staying ahead of the competition which is actually one of my answers for my EQ. I wanted to get hands on experience with it and did so by participating in public advertising campaigns for Toyota and the avenue magazine. For Toyota it involved me doing photography for social media and setting up/conducting the events. In regard to the Avenue magazine I simply helped set up launch parties in which hundreds of people would come, the purpose was to advertise the magazine which had a partnership with Toyota by bringing people in and taking pictures next to the Toyota. As an add on new vehicles from Scion and Toyota were featured at all these events. For months I worked on these campaigns and gained actual hands on experience with marketing.
This picture was taken by me when going through the Glendora Christmas Parade, my brother was on the back of a Tundra talking on the megaphone about Toyota's Christmas deals.
This was the Tundra that I decorated for the parade
This is a picture that was taken by someone who was watching the parade who knew my brother, what a coincidence. That's me in the Christmas hat.
These are the two owners of the avenue magazine standing with my brother as we get ready to start the launch party, I took this picture.
For public events, we would have people walk up and take pictures either with their family or with my brother by the logo sheet so they could put it up on their social media. the reason why my brother is the one always in these pictures is because he is the social media director for Toyota, he makes the commercials and essentially is the face of the dealership's advertising.
APPLIED How did the component help you understand the foundation of your topic better? Please include specific examples to illustrate this.
I understood the effects of marketing and what benefits community outreach actually has for a business. Toyota of Glendora is located right next to Ford and Hyundai, thus it needs to compete to bring in customers. Through these marketing campaigns Toyota established familiarity with the community which would provide incentive them to buy a Toyota if they were ever to look for a car. The foundation is that reputations take time to build, and smart marketing is the method of which to build that reputation and have a business prosper.
My brother explained to me the importance of community outreach. Throughout the campaign we received positive responses from Glendora citizens, we would actually set up booths and tell bystanders that if they took a picture next to a Toyota or by a logo boards and post it on social media then they would get a prize. It's the little things that built the reputation and put Toyota of Glendora on the map.
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